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AYRThe Sure Sure

Name: The Sure Sure
Brand: AYR
Price: 117 USD
Availability: InStock

$117

$195

The Sure Sure

$117

$195

AYR

Available sizes:

Nightswimming / 24

Nightswimming / 25

Nightswimming / 26

Nightswimming / 27

Nightswimming / 28

Nightswimming / 29

Nightswimming / 30

Shipping & returns

- Free returns within 30 days of purchase.

- No restocking or return shipping fees.

- Original shipping non-refundable.

- Final sale items excluded.

Description

You've spent your life looking for perfect denim short, and here it is: Anchors at the waist, accentuates the bum, then floats away from the body into an easy silhouette. Its expertly-angled hem, cut right at the perfect length (not too short, not too long), flatters and elongates legs. A pair to live your life in. Sells out every season for a reason. Made in L.A.

Brand Spotlight

AYR

AYR, which stands for "All Year Round," is a digitally-native fashion brand founded in 2014 by Maggie Winter, Max Bonbrest, and Jac Cameron as an alternative to fast fashion. Based in New York City, the brand creates "old soul clothes for a new era," focusing on timeless pieces designed for the millennial urban consumer. AYR is particularly known for its denim and outerwear, with all jeans manufactured in Los Angeles using carefully sourced fabrics. The brand's philosophy centers on quality over quantity, producing in small batches to minimize waste while maximizing longevity. AYR's approach to fashion is fabric-forward and seasonless, creating versatile wardrobe essentials that work "all year round." From its Nolita headquarters, the company has built a reputation for effortlessly stylish pieces that prioritize fit, fabric quality, and durability over fleeting trends, embodying a modern take on luxe minimalism for the contemporary urban lifestyle.

Trendiness score

57 of 100

Popularity score

60 of 100

Style keywords

Classic

Minimalist

Timeless

Effortless

Modern

Brand Spotlight

AYR

Trendiness score

57 of 100

Popularity score

60 of 100

Style keywords

Classic

Minimalist

Timeless

Effortless

Modern

AYR, which stands for "All Year Round," is a digitally-native fashion brand founded in 2014 by Maggie Winter, Max Bonbrest, and Jac Cameron as an alternative to fast fashion. Based in New York City, the brand creates "old soul clothes for a new era," focusing on timeless pieces designed for the millennial urban consumer. AYR is particularly known for its denim and outerwear, with all jeans manufactured in Los Angeles using carefully sourced fabrics. The brand's philosophy centers on quality over quantity, producing in small batches to minimize waste while maximizing longevity. AYR's approach to fashion is fabric-forward and seasonless, creating versatile wardrobe essentials that work "all year round." From its Nolita headquarters, the company has built a reputation for effortlessly stylish pieces that prioritize fit, fabric quality, and durability over fleeting trends, embodying a modern take on luxe minimalism for the contemporary urban lifestyle.