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Brand Spotlight
AYR
AYR, which stands for "All Year Round," is a digitally-native fashion brand founded in 2014 by Maggie Winter, Max Bonbrest, and Jac Cameron as an alternative to fast fashion. Based in New York City, the brand creates "old soul clothes for a new era," focusing on timeless pieces designed for the millennial urban consumer. AYR is particularly known for its denim and outerwear, with all jeans manufactured in Los Angeles using carefully sourced fabrics.
The brand's philosophy centers on quality over quantity, producing in small batches to minimize waste while maximizing longevity. AYR's approach to fashion is fabric-forward and seasonless, creating versatile wardrobe essentials that work "all year round." From its Nolita headquarters, the company has built a reputation for effortlessly stylish pieces that prioritize fit, fabric quality, and durability over fleeting trends, embodying a modern take on luxe minimalism for the contemporary urban lifestyle.
Style keywords
Classic
Minimalist
Timeless
Effortless
Modern
Brand Spotlight
AYR
Style keywords
Classic
Minimalist
Timeless
Effortless
Modern
AYR, which stands for "All Year Round," is a digitally-native fashion brand founded in 2014 by Maggie Winter, Max Bonbrest, and Jac Cameron as an alternative to fast fashion. Based in New York City, the brand creates "old soul clothes for a new era," focusing on timeless pieces designed for the millennial urban consumer. AYR is particularly known for its denim and outerwear, with all jeans manufactured in Los Angeles using carefully sourced fabrics.
The brand's philosophy centers on quality over quantity, producing in small batches to minimize waste while maximizing longevity. AYR's approach to fashion is fabric-forward and seasonless, creating versatile wardrobe essentials that work "all year round." From its Nolita headquarters, the company has built a reputation for effortlessly stylish pieces that prioritize fit, fabric quality, and durability over fleeting trends, embodying a modern take on luxe minimalism for the contemporary urban lifestyle.