Plush (www.plush.shop) is an AI-powered fashion search engine and shopping assistant that lets you describe what you want in your own words—and instantly get curated, shoppable answers on what to wear, how to style it, and where to buy it. Think of it as talking to a stylist who truly gets you, like “a romantic dress for a beach wedding in Ibiza” or “a blazer with The Row vibes but under $700”.
We’re a fast-growing, VC-backed startup reshaping how people discover fashion online. Our founding team includes former DoorDash and Airbnb product leaders, data scientists, and engineers, who are also fashion influencers and photographers. Plush launched in 2024 and has already gained meaningful traction, with tens of thousands of high-intent users and strong early revenue traction.