The Laundry Room

The Laundry Room brand image
Under the Radar
Trendiness score
Trendiness score
51 of 100
Popularity score
Popularity score
43 of 100
0
Brand fans
9
Product saves

Style keywords

Vintage
Oversized
Casual
Nostalgic
Rebellious

About the brand

The Laundry Room is a premium women's fashion brand founded by brothers Joseph and Jonah Pauline, who transformed their childhood laundry room into a creative space where their entrepreneurial journey began. Launched as a collection in 2012 after the brothers' successful boutique ventures, the brand emerged from humble beginnings at California garage sales, initially selling vintage clothing to friends and family. The Laundry Room has evolved into an iconic lifestyle brand celebrated for its comfy casual aesthetic and reworked vintage pieces, featuring signature square stitching and oversized red labels. The brand embodies the philosophy of the 'American girl classically redefined' through classic etiquette, modern simplicity, and rebellion. Worn by celebrities including Beyoncé and The Queen, The Laundry Room is now sold at major retailers like Nordstrom, Urban Outfitters, and Revolve, while creating official licensing partnerships with iconic American brands like Coca-Cola and Coors Light.

California, United States
Instagram
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What people are saying

Revolve

Perfect oversized to go with spanx faux leather leggings. I'm 5'3 100lbs.

Jan, 2025

Revolve

Perfect oversized tee and very soft buttery light weight fabric.

Jan, 2025

Revolve

My new favorite shirt! I sized down to an XS and I love how it fits, still slightly oversized.

Dec, 2024

Revolve

Soooo cute and so soft ! Def oversized.

Apr, 2024

Revolve

Love this sweatshirt. It is so comfy. My regular size in L and I purchased a small and it is perfectly oversized. Runs big.

Mar, 2024

FashionPass

Most members say this product is intentionally oversized and comfortable. While many find it runs large and recommend sizing down for a more fitted look, others feel it fits true to size for the intended oversized style. Members consistently mention the soft fabric and cozy feel.

Apr, 2025

FashionPass

Most members say this product is intentionally oversized for a cozy and comfortable feel, and it fits true to size. Several members mention the waistband is tight or cinched, which creates a specific blousy silhouette that some found awkward while others liked.

Apr, 2025

Revolve

This sweatshirt is very soft and warm. It's def oversized as I'm usually a medium and I went with a small . I didn't give it 5 stars because I didn't realize it came with the cut out thumb on bottom.

Feb, 2024

Revolve

This tee is deff oversized. I ordered the medium and it's like an XL in size. Buttery soft and will keep to wear over leggings, but ordering an XS. A little on the thin side as well, but does show the black colored bra I was wearing.

Jan, 2024

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