Shani Shemer is a Tel Aviv-based fashion brand founded by young and bold designer Shani Shemer, who developed the concept during her travels around the world. Originally focused on swimwear, the brand creates revolutionary, refreshing, and one-of-a-kind pieces that are hand-crafted with quality fabrics, unique patterns, and ultimate fits designed to flatter any body type. Each design reflects Shani's commitment to empowering women by making them feel their absolute best. The brand gained international recognition during Fashion Week through a women's empowerment project, where Shani created a standout design inspired by Princess Jasmin from Disney's "Aladdin," presented by prominent Israeli model Shirley Bouganim. Beyond swimwear, Shani Shemer has expanded into ready-to-wear collections, consistently developing new chic, comfortable, and trending designs that maintain the brand's core philosophy of female empowerment and individual expression.