SELEZZA London is a luxury fashion brand founded in 2017 by Elena Zaim, merging modern elegance with hints of old-world romance. The London-based label has gained recognition for its voluminous silhouettes and bold reimaginings of classic materials, particularly tulle. Known for signature designs like oversized tulle bombers and cold-shoulder dresses, SELEZZA creates statement pieces that blend the past and future of fashion. The brand's aesthetic stems from founder Elena Zaim's background in dance and costume design, incorporating traditional couture techniques with modern innovations like 3D design and laser cutting. Operating on a made-to-order approach through their in-house atelier in Turkey, SELEZZA emphasizes craftsmanship and sustainability. Each piece is meticulously crafted to celebrate individuality and elevate any occasion, embodying the brand's mission of "dressing every moment with magic" for confident women who value sophistication and artistry.