Rays for Days is a women's fashion brand born at the beach and inspired by the sun, created by women for women. Founded by Cassie Palmeri, the brand embodies the lifestyle of the free-spirited California woman, seamlessly blending the ease of beachy bohemian style with the elevated taste of sophisticated evening wear. The brand's philosophy centers on creating feminine yet absolutely effortless pieces that transition beautifully from sand to street and beach days to date nights. Their collection features flowy silhouettes, figure-flattering cuts, festival-worthy frocks, and lifestyle essentials that feel as good as sun-soaked skin. Rays for Days fills a gap in the marketplace by offering a more feminine and effortless collection designed with the everyday woman in mind, making her look and feel her best wherever she is in life. The brand describes itself as elevated, everyday, and effortless, with colors and prints to match any style.