Off-White

Classic Favorite

Trendiness score

45 of 100

Popularity score

91 of 100

0

Brand fans

2

Product saves

Milan, Italy

https://www.off---white.com

Style keywords

Streetwear

Luxury

Industrial

Contemporary

Experimental

About the brand

Off-White is an Italian luxury fashion brand founded by American designer Virgil Abloh in Milan in 2013, originally launched as PYREX VISION in 2012. The brand defines itself as "the grey area between black and white as the color off-white," positioning itself uniquely between high fashion and streetwear. Off-White revolutionized the fashion landscape by bridging luxury fashion with urban culture, creating a distinctive aesthetic that speaks to a global millennial audience. The brand is renowned for its bold designs featuring signature elements like quotation marks, diagonal stripes, industrial motifs, and arrow logos that transform everyday objects into high-fashion statements. Through strategic collaborations with brands like Nike, IKEA, and Louis Vuitton, Off-White combines streetwear, luxury, art, music, and architecture into a cohesive creative vision. Following Abloh's passing in 2021, the brand continues under new creative direction while maintaining its iconoclastic and conceptual approach to contemporary fashion.

Milan, Italy

https://www.off---white.com

Instagram

9m followersOpen in app

What people are saying

Lemon8-app

Off-White sneakers represent a fusion of style, comfort, and cultural significance. Their thoughtful design, premium materials, and versatile aesthetics make them a compelling choice for sneaker lovers and fashion aficionados alike.

Sep, 2025

Lemon8-app

These sneakers are crafted with premium materials, including a significant portion of leather, and are produced in renowned fashion hubs such as Milan, Italy.

Sep, 2025

The Pink Lookbook

Moderator La La Anthony's look was classy you could see she felt comfortable, it was a bit of a nod to a dandy. The jumpsuit is tailored, the half-coat adds the drama. It was not too much... Well done.

May, 2025

Ayerhs Magazine

Kamara's designs embody a dialogue between African craftsmanship and American sportswear, symbolizing the brand's global outlook, resulting in a visually striking and culturally rich collection.

Oct, 2024

Ayerhs Magazine

The textures across the collection were simply delicious, from the snatched fits to the intricate embroidery, offering items to die for.

Oct, 2024

People stood for hours for the new Nike x OffWhite shoes, but also brands like Supreme, Palace, YEEZY, Off-White in general. At school, students wore the latest shoes, the latest Bape Shark jacket, and the latest drops were talked about everywhere.

May, 2025

Highsnobiety

This kit is a loud, logo-heavy, busy design. The boldness Off-White™ and AC Milan's design almost makes it reminiscent of the many wild football kits of the '90s.

Feb, 2025

Was big into Supreme, Yeezy, Off white, etc. The loud 'in your face' stuff just doesn't do it for me like it did a decade ago.

May, 2025

Lemon8-app

Off-White sneakers represent a fusion of style, comfort, and cultural significance. Their thoughtful design, premium materials, and versatile aesthetics make them a compelling choice for sneaker lovers and fashion aficionados alike.

Sep, 2025

Lemon8-app

These sneakers are crafted with premium materials, including a significant portion of leather, and are produced in renowned fashion hubs such as Milan, Italy.

Sep, 2025

The Pink Lookbook

Moderator La La Anthony's look was classy you could see she felt comfortable, it was a bit of a nod to a dandy. The jumpsuit is tailored, the half-coat adds the drama. It was not too much... Well done.

May, 2025

Ayerhs Magazine

Kamara's designs embody a dialogue between African craftsmanship and American sportswear, symbolizing the brand's global outlook, resulting in a visually striking and culturally rich collection.

Oct, 2024

Ayerhs Magazine

The textures across the collection were simply delicious, from the snatched fits to the intricate embroidery, offering items to die for.

Oct, 2024

People stood for hours for the new Nike x OffWhite shoes, but also brands like Supreme, Palace, YEEZY, Off-White in general. At school, students wore the latest shoes, the latest Bape Shark jacket, and the latest drops were talked about everywhere.

May, 2025

Highsnobiety

This kit is a loud, logo-heavy, busy design. The boldness Off-White™ and AC Milan's design almost makes it reminiscent of the many wild football kits of the '90s.

Feb, 2025

Was big into Supreme, Yeezy, Off white, etc. The loud 'in your face' stuff just doesn't do it for me like it did a decade ago.

May, 2025