OFFICINE GÉNÉRALE

OFFICINE GÉNÉRALE brand image
Under the Radar
Trendiness score
Trendiness score
53 of 100
Popularity score
Popularity score
51 of 100
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Style keywords

Timeless
Elevated
Relaxed
Understated
Workwear-inspired

About the brand

Founded in 2012 by Pierre Mahéo, Officine Générale is a Parisian fashion brand that champions 'beautiful normality' over fleeting trends. Born from Mahéo's frustration with the conventional fashion system, the brand creates elevated classics for both men and women using premium fabrics from Britain, Italy, and Japan. Based in Saint-Germain-des-Prés, Officine Générale blends workwear influences with refined tailoring, offering deconstructed blazers, perfectly-fitted trousers, and versatile knitwear that transcends seasons. The brand's philosophy centers on continuity and real-world wearability, positioning itself as accessible luxury. Committed to ethical practices, all pieces are manufactured in Europe, primarily Portugal, ensuring fair labor conditions while maintaining reasonable pricing. With over 200 points of sale globally and rapid US expansion, Officine Générale has become a go-to brand for discerning customers seeking understated sophistication and effortless Parisian style that embodies timeless elegance without ostentation.

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What people are saying

Esquire

Mahéo has built his brand on subverting what's trending and expected. At Officine Générale's inception, when flat-front was king, Pierre forged ahead with his take on pleated trousers. It's hard to imagine now, but at the time, the move was frowned upon; pleats were considered dated.

Sep, 2025

Reddit

The Liam feels noticeably lighter, softer and more comfortable on my body.

Jun, 2025

Reddit

Generally true to size except for Lipp shirt in my experience, for which you'd want to size up. Very good quality stuff.

Feb, 2025

Vogue Australia

For my functional travel wardrobe, I like Officine Générale, especially for its cashmere cardigans for flights.

Jan, 2025

Town & Country Magazine

The brand has always been a go-to for wardrobe basics. They are simple in design, but beautifully made.

Aug, 2024

Luxe Digital

These two influences combine to create uniquely elegant tailoring that's also hard-wearing and functional.

Jun, 2024

The Strategist

I absolutely loved the exaggerated, super-pointy collar and soft, lightweight cotton. For the price, however, I would have wanted the collar and cuffs to be slightly stiffer.

Jul, 2024

Reddit

I bought one (Officine Générale Liam) and the sleeves are a bit too long for my taste, but I've seen it online and there's always creases on the sleeves that seem to shorten them a bit.

Feb, 2024

Reddit

Dont buy from Officine Generale. I returned a 1k jacket and still didnt receive the funds after 1 month. They dont answer my mails anymore. I dont know what to do anymore.

Feb, 2025

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