MSGM

Under the Radar

Trendiness score

50 of 100

Popularity score

48 of 100

0

Brand fans

1

Product saves

Milan, Italy

https://www.msgm.it

Style keywords

Vibrant

Contemporary

Graphic

Playful

Italian

About the brand

MSGM is an Italian fashion brand founded in 2009 by Massimo Giorgetti in partnership with the Paoloni Group in Milan. The brand name was inspired by indie band MGMT and represents an acronym of the original founders' initials (Massimo, Simone, Gaia, Maurizio). From its inception, MSGM defined a modern Milanese aesthetic built on saturated colors, bold graphics, and an innovative dialogue between sportswear and traditional Italian tailoring. What sets MSGM apart is its ability to bridge contemporary culture with Italian craftsmanship, creating pieces that are both street-smart and sophisticatedly finished. The brand has experienced remarkable growth, evolving from a startup to a multinational fashion force worth over €50 million, with more than 600 points of sale worldwide. MSGM's collections consistently feature technicolor prints, playful patterns, and vibrant color palettes, attracting celebrity fans like Beyoncé and Dua Lipa while maintaining its core philosophy of youthful energy and fearless creativity.

Milan, Italy

https://www.msgm.it

Instagram

736k followersOpen in app

What people are saying

The Impression

In a landscape where such mergers can often feel forced or insincere, MSGM's approach was refreshingly authentic. They transformed everyday sportswear into haute couture without losing the essence of either, pointing to a future where the lines between casual and luxury are not just blurred, but beautifully intertwined.

Sep, 2024

The Impression

Even when going for darker tones and more mature silhouettes like in tailoring, Giorgetti embraced a relaxed attitude in proportions and a touch of eccentricity with embroideries or wavy inserts in popping colors.

Jun, 2024

Italist

MSGM is an Italian menswear and womenswear brand founded by designer and DJ Massimo Giorgetti. The brand combines a passion for music and fashion into a cutting-edge style.

Jan, 2025

Tellar

MSGM blends contemporary oversized cuts with structured Italian tailoring. That means: garments may look relaxed, but many pieces still feel slim through the chest, shoulders, or waist.

Jan, 2025

Tellar

Tops and dresses often run small, especially in fitted or non-stretch pieces.

Jan, 2025

The Impression

As much as I wanted to be entirely enchanted, there was an element of familiarity that felt a touch too safe. It's clear that MSGM crafted this collection with their loyal consumer in mind... However, for those of us yearning for a touch more unpredictability, it left a faint sense of wanting.

Sep, 2024

Art and Design By Teresa Cowley

Florals continue to dominate but with a graphic, almost hand-drawn feel. These prints are bold and often monochromatic, offering a striking visual impact. They are versatile enough to be worn year-round, with designers like MSGM and Emilia Wickstead leading this trend.

Jun, 2024

Quora

Midrange brands are not very creative or exclusive, they are mainly focusing on the masses, usually their designs are very trendy and affordable. Examples: MSGM, Études, GCDS, Emporio Armani.

Oct, 2024

The Impression

In a landscape where such mergers can often feel forced or insincere, MSGM's approach was refreshingly authentic. They transformed everyday sportswear into haute couture without losing the essence of either, pointing to a future where the lines between casual and luxury are not just blurred, but beautifully intertwined.

Sep, 2024

The Impression

Even when going for darker tones and more mature silhouettes like in tailoring, Giorgetti embraced a relaxed attitude in proportions and a touch of eccentricity with embroideries or wavy inserts in popping colors.

Jun, 2024

Italist

MSGM is an Italian menswear and womenswear brand founded by designer and DJ Massimo Giorgetti. The brand combines a passion for music and fashion into a cutting-edge style.

Jan, 2025

Tellar

MSGM blends contemporary oversized cuts with structured Italian tailoring. That means: garments may look relaxed, but many pieces still feel slim through the chest, shoulders, or waist.

Jan, 2025

Tellar

Tops and dresses often run small, especially in fitted or non-stretch pieces.

Jan, 2025

The Impression

As much as I wanted to be entirely enchanted, there was an element of familiarity that felt a touch too safe. It's clear that MSGM crafted this collection with their loyal consumer in mind... However, for those of us yearning for a touch more unpredictability, it left a faint sense of wanting.

Sep, 2024

Art and Design By Teresa Cowley

Florals continue to dominate but with a graphic, almost hand-drawn feel. These prints are bold and often monochromatic, offering a striking visual impact. They are versatile enough to be worn year-round, with designers like MSGM and Emilia Wickstead leading this trend.

Jun, 2024

Quora

Midrange brands are not very creative or exclusive, they are mainly focusing on the masses, usually their designs are very trendy and affordable. Examples: MSGM, Études, GCDS, Emporio Armani.

Oct, 2024