Ludovic De Saint Sernin

Ludovic De Saint Sernin brand image
Classic Favorite
Trendiness score
Trendiness score
55 of 100
Popularity score
Popularity score
69 of 100
0
Brand fans
3
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Style keywords

Sensual
Genderless
Erotic
Queer
Luxury

About the brand

Ludovic de Saint Sernin is a Paris-based luxury fashion brand founded in 2017 by Belgian-born designer Ludovic de Saint Sernin. After graduating from l'ESAA Duperré and working for prestigious houses including Dior, Saint Laurent, and Balmain, the designer launched his eponymous label to immediate acclaim. The brand quickly gained recognition for its sensual, genderless approach to fashion, earning a 2018 LVMH Prize nomination and catching the attention of industry icons like Rick Owens and Marc Jacobs. Known for pushing boundaries in contemporary menswear, the label draws inspiration from queer culture and artists like Robert Mapplethorpe, creating pieces that explore sexuality and sensuality without gender constraints. The brand has become synonymous with luxury underwear, particularly the signature eyelet briefs, while expanding into ready-to-wear that embodies 'sexy minimalism.' Ludovic de Saint Sernin represents the New Queer wave in fashion, challenging traditional menswear conventions through provocative yet elegant designs that celebrate the body and individual expression.

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What people are saying

L'Officiel

À travers une garde-robe qui mêle corseterie adoucie, dentelles diaphanes et tailleurs déconstruits, le créateur déploie une vision romantique de la force : une force qui chuchote plutôt qu'elle ne crie, qui séduit plutôt qu'elle ne domine.

Oct, 2025

The Impression

With L'Entretien AW25, Ludovic de Saint Sernin redefines luxury power dressing for the modern era. It is a bold statement that ambition, sensuality, and authority are not contradictory — they are inseparable.

Sep, 2025

The Impression

By integrating workwear into his vocabulary, de Saint Sernin poses a direct challenge to the traditional notion that professionalism must be synonymous with restraint. Instead, he proposes that confidence and allure are not only compatible but that they inform one another.

Mar, 2025

The Impression

His take on tailoring felt like a subtle act of defiance—suggesting that sensuality and authority are not mutually exclusive.

Mar, 2025

The Impression

The images succeed in creating a cohesive visual identity that's moody, retro, and deliberately undone. It's an effective extension of the brand's erotic minimalism, presenting the model not as a passive subject but as a self-possessed figure who invites the gaze, then redirects it.

Feb, 2025

Vestiaire Collective

This LUDOVIC DE SAINT SERNIN ribbed knit sweater showcases impeccable craftsmanship. The refined texture, created through meticulous attention to detail, is immediately apparent. The high-quality materials and precise stitching contribute to the garment's elegant drape and sophisticated style.

Jan, 2025

L'Officiel

Les jupes crayon et les robes en laine rayée ou en latex poli se parent de fermetures lacées à l'avant, rappelant à la fois l'élégance du bureau et la transgression d'un univers plus audacieux.

Mar, 2025

The Impression

A Quiet Evolution, Not a Breakthrough – While the introduction of workwear was a notable shift, it didn't feel like a radical step forward for the brand. The collection was solid, but it lacked the sense of risk or transformation that could have made it a defining moment for de Saint Sernin.

Mar, 2025

The Impression

Even with the introduction of tailoring, the brand remains rooted in a hyper-specific aesthetic that might not yet resonate beyond its existing audience. While this isn't necessarily a flaw, broadening the appeal without diluting the vision will be key for longevity.

Mar, 2025

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