Louisa Ballou
Style keywords
About the brand
Founded in 2018 by Charleston native Louisa Ballou, the eponymous fashion brand emerged from the designer's deep connection to coastal living and surfing culture. A graduate of the prestigious fashion print program at Central Saint Martins, Ballou combines her academic training with hands-on experience from luxury brand Loewe and surf brand Vissla to create an unconventional perspective on resortwear. Her designs transcend traditional beachwear boundaries, offering pieces that seamlessly transition from ocean to evening. The brand is renowned for its distinctive cutouts with metal ring detailing and vibrant, bold prints inspired by Ballou's South Carolina upbringing and her mother's tropical garden. Celebrity endorsements from Bella Hadid, Megan Thee Stallion, Jorja Smith, and Kylie Jenner have propelled the brand into the spotlight. Beyond swimwear, Louisa Ballou creates versatile ready-to-wear pieces including mesh dresses, skirts, and shorts that embody the brand's commitment to luxury craftsmanship and sustainable materials.
