Johanna Ortiz
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About the brand
Founded in 2003 in Cali, Colombia, Johanna Ortiz began as a small resort collection centered around swimwear and has evolved into a distinguished global luxury lifestyle brand. The Colombian designer has built her namesake brand on two foundational pillars: the wonder and natural beauty of her homeland, and her unwavering belief in the power and support of women. Known for her signature ruffles, off-the-shoulder silhouettes, and dramatic flourishes, Ortiz captures the vibrant spirit of Latin America through feminine designs that flatter women of all ages. Beyond creating coveted fashion pieces, Johanna Ortiz is deeply committed to social change and female empowerment. Her company employs over 460 people, 78% of whom are women, and collaborates with 23 indigenous communities across Colombia and Latin America. Through her "Escuela Johanna Ortiz" training program, she has helped over 430 individuals achieve economic independence by teaching couture-level seamstress skills to vulnerable populations, demonstrating that fashion can positively impact lives while preserving traditional crafts and ancestral knowledge.
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