HANEY is a luxury fashion brand founded in 2013 by Mary Alice Haney, a former celebrity stylist who worked for prestigious publications including GQ, Allure, and Marie Claire[7]. Based in downtown Los Angeles, the brand brings a Hollywood sensibility to every woman with sophisticated sexiness that exudes luxury and confidence[7]. HANEY specializes in creating dresses that are red carpet-glamorous yet easy and relaxed, featuring fully customizable options where customers can personalize color, hemline, sleeves, and fabric[10]. The brand draws inspiration from Old Hollywood glamour and film history, offering high-quality garments designed to make women feel beautiful and comfortable[10]. Celebrity clientele includes Jennifer Lawrence, Emily Ratajkowski, Chrissy Teigen, Kate Hudson, and Taylor Swift, who notably wore a HANEY navy blue Gia dress at the 2016 GLAAD Awards[7].