GANNI

Classic Favorite

Trendiness score

34 of 100

Popularity score

75 of 100

Copenhagen, Denmark

https://www.ganni.com

Style keywords

Bold

Colorful

Expressive

Feminine

Playful

About the brand

GANNI is a Danish contemporary ready-to-wear fashion brand founded in 2000 by gallerist Frans Truelsen as a cashmere label. The brand truly came into its own in 2009 when husband-and-wife duo Ditte and Nicolaj Reffstrup took over as creative director and CEO, transforming it into a global phenomenon known for bold and expressive styles that exude optimism. Positioned between high-end and high street fashion, GANNI has gained cult status among fashion lovers with its cheerful designs full of color and unexpected combinations. The brand's philosophy centers on effortless yet expressive fashion, mixing feminine elements with masculine touches, streetwear cuts with vintage prints, and sporty pieces with vintage dresses. With a strong community-driven approach exemplified by the #GANNIGirls movement and a commitment to sustainability, GANNI has become a leading example of modern fashion that doesn't take itself too seriously while maintaining quality and responsibility.

Copenhagen, Denmark

https://www.ganni.com

Instagram

1m followersOpen in app

What people are saying

Anna + Nina

Returns are accepted within 30 days for full-price items. Exceptions apply to discounted items, which must be returned within 14 days.

Sep, 2025

Thingtesting

Ganni is a reliably stylish brand whose reviews say it works for shoppers seeking distinctive, well-made pieces; reviewers praise bold, fun designs and lasting fabric quality but repeatedly note inconsistent sizing and heavy use of synthetics that undermine sustainability claims.

Aug, 2025

Thingtesting

I really like the designs from this brand. They take a basic piece and make it feel elevated. Like a shirt with extra pointy collar and special gold buttons. Things fit pretty true to size. I have several different pieces and so far everything has held up well.

Aug, 2025

Thingtesting

Love Ganni, always have fashionable items, however for the price I would like to see some more natural fibers in some of their clothes.

Aug, 2025

Thingtesting

I've always found Ganni to be such a fun and bold brand, even if a lot of their pieces are a bit outside my usual comfort zone. That said, I recently bought a pair of their leggings and absolutely love them. The fit is super flattering, the fabric feels high-quality, and they somehow manage to feel both practical and elevated.

Jun, 2025

TikTok

I was really nervous about sizing. because I've never ordered from Ganni...The size indicator thing told me I needed a size bigger, and I was like, I don't think that's true. based on reading the measurements. So let's see if I was right... I was 100% right about the size. Even feel like I could have size down one more.

May, 2025

TikTok

The quality is amazing. The silhouette and structure are fantastic, with exaggerated shoulders and shoulder pads for a power dressing vibe. I love the cinched waist and contrast stitching. It fits perfectly! A good fit is worth paying a bit more for, in my opinion.

Jan, 2025

Harper's Bazaar

The Ganni girl is a state of mind. She is a girl who is confident in her own skin and is relaxed about fashion. She's not trying too hard, and that is very obvious.

Dec, 2024

Some of my expensive t's (Ganni, COS) are worth it. Others (Daydreamer) are not.

Sep, 2024

Hypebae

Fusing GANNI's relaxed approach and Scandi DNA with Parisian futurism and French elevation, the collection offers a juxtaposition of masculine and feminine, reveling in the “play of opposites.”

Sep, 2024

Vogue

With this new chapter comes a new, more grown-up direction. There's a renewed focus on tailoring, classic staples given a Ganni twist, and a muted palette interjected with pops of colour. “It's a little more mature; it's an elevation of the brand,” shares the creative director.

Sep, 2024

Vogue

Despite the volatility of the fashion industry, the powerhouse Danish brand seems to juggle it all, valuing growth while refusing to overlook sustainability and designing for everybody - and every body - without compromising on style.

May, 2024

Anna + Nina

Returns are accepted within 30 days for full-price items. Exceptions apply to discounted items, which must be returned within 14 days.

Sep, 2025

Thingtesting

Ganni is a reliably stylish brand whose reviews say it works for shoppers seeking distinctive, well-made pieces; reviewers praise bold, fun designs and lasting fabric quality but repeatedly note inconsistent sizing and heavy use of synthetics that undermine sustainability claims.

Aug, 2025

Thingtesting

I really like the designs from this brand. They take a basic piece and make it feel elevated. Like a shirt with extra pointy collar and special gold buttons. Things fit pretty true to size. I have several different pieces and so far everything has held up well.

Aug, 2025

Thingtesting

Love Ganni, always have fashionable items, however for the price I would like to see some more natural fibers in some of their clothes.

Aug, 2025

Thingtesting

I've always found Ganni to be such a fun and bold brand, even if a lot of their pieces are a bit outside my usual comfort zone. That said, I recently bought a pair of their leggings and absolutely love them. The fit is super flattering, the fabric feels high-quality, and they somehow manage to feel both practical and elevated.

Jun, 2025

TikTok

I was really nervous about sizing. because I've never ordered from Ganni...The size indicator thing told me I needed a size bigger, and I was like, I don't think that's true. based on reading the measurements. So let's see if I was right... I was 100% right about the size. Even feel like I could have size down one more.

May, 2025

TikTok

The quality is amazing. The silhouette and structure are fantastic, with exaggerated shoulders and shoulder pads for a power dressing vibe. I love the cinched waist and contrast stitching. It fits perfectly! A good fit is worth paying a bit more for, in my opinion.

Jan, 2025

Harper's Bazaar

The Ganni girl is a state of mind. She is a girl who is confident in her own skin and is relaxed about fashion. She's not trying too hard, and that is very obvious.

Dec, 2024

Some of my expensive t's (Ganni, COS) are worth it. Others (Daydreamer) are not.

Sep, 2024

Hypebae

Fusing GANNI's relaxed approach and Scandi DNA with Parisian futurism and French elevation, the collection offers a juxtaposition of masculine and feminine, reveling in the “play of opposites.”

Sep, 2024

Vogue

With this new chapter comes a new, more grown-up direction. There's a renewed focus on tailoring, classic staples given a Ganni twist, and a muted palette interjected with pops of colour. “It's a little more mature; it's an elevation of the brand,” shares the creative director.

Sep, 2024

Vogue

Despite the volatility of the fashion industry, the powerhouse Danish brand seems to juggle it all, valuing growth while refusing to overlook sustainability and designing for everybody - and every body - without compromising on style.

May, 2024