Eleven Eleven

Eleven Eleven brand image
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Style keywords

Timeless
Clean
Intentional
Elevated
Modern

About the brand

Eleven Eleven is a contemporary fashion brand founded in 2021 by engaged couple Sam and James, who started their venture with just $1,000 of personal savings and a clear vision. Beginning by handmaking every product and shipping from their Chicago apartment, the brand has grown while maintaining its core philosophy that true style doesn't chase trends. The brand name itself is inspired by the belief that you're on the right path, with every day bringing you closer to your goals and dreams. Eleven Eleven focuses on designing garments that combine timeless style with modern appeal, featuring thoughtful details that help customers curate wardrobes that feel both elevated and authentic. The brand emphasizes intentionality over excess, creating pieces with clean lines and perfect fits that customers won't regret later. Their approach centers on effortless luxury - high-quality pieces that feel elevated, wearable, and bold enough to make a statement while remaining endlessly versatile.

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What people are saying

YouTube

it's already like a beautiful handle cotton. so it's going to feel very natural very fluid very cool um and then you have that drawstring. so it's just extra comfortable.

Apr, 2025

Styleforum

Beautiful. Every piece of theirs makes me incredibly happy to wear.

Mar, 2024

Styleforum

I think 11-11 is super under appreciated, so it's great to see a store with a broad audience like NoMan pick it up.

Mar, 2024

The Voice of Fashion

Not by announcing itself as contemplative but by imbuing the very temper into the design of clothes, textiles, styling, their evident longevity and technique-laden details.

Oct, 2023

The Voice of Fashion

Shani Himanshu and Mia Morikawa dress simplicity—the toughest client in fashion's fickle universe—with beauty and quiet.

Oct, 2023

BrandEquity

Moving away from mainstream manufacturing, the label produces small batches of 'slow-made clothing' in collaboration with groups of artisans located all across India.

Jul, 2025

BrandEquity

The larger vision is to make all our products compostable. We have not achieved this in all our products yet.

Jul, 2025

YouTube

in terms of sizing on this we do say go true to size um it is going to be more of a relaxed. shape. um but you know just embrace that once you go down a size it gets weird in like the shoulders.

Apr, 2025

Vogue India

11.11/eleven eleven chose vats brimming with indigo dye as a representation of its design journey.

Nov, 2024

Styleforum

I've been a fan of 11-11 for a while now, but because I am typically a US XL I do have a hard time with a lot of their stuff running on the smaller side.

Mar, 2024

Styleforum

So far in my limited experience (but many emails), I'm finding their regular fit too small in XXL, and the relaxed fit too big in XL (L seems better). Not everything has a relaxed cut variant yet though.

Mar, 2024

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