Atoir is an Australian-based fashion label established in 2018 by multidisciplinary creative director Cynthia Farchione. Renowned for blending current trends with classic silhouettes, the brand has built a global reputation for sophisticated design and tailoring delivered with a discerning edge. Each collection consists of enduring fashion staples reimagined for the contemporary woman, exploring duality and contradiction through playful detailing and bold colour palettes that infuse a sartorial sense of joie de vivre into capsule collections of timeless design. The brand seeks to provide personality-driven pieces that visually express an individual's essence, with quality, fit and design meticulously considered throughout the creation process. Through creative collaborations with Australian fashion icons Rozalia Russian and Lara Worthington, and viral brand exposure via celebrity fans such as Sofia Richie and Kylie Jenner, Atoir has swiftly established itself as a wardrobe mainstay of the global style set. The brand is now sold globally in over 50 acclaimed retailers, including Revolve, FWRD, Shopbop, David Jones and Harvey Nichols.