Asceno
Style keywords
About the brand
Asceno is a London-based luxury fashion brand founded in 2014 by best friends Lauren Leask and Poppy Sexton-Wainwright. Originally established as a sleepwear brand specializing in silk pajamas, Asceno has evolved into a comprehensive resort and ready-to-wear label while maintaining its heritage in luxurious loungewear. The brand's silk pajamas have gained celebrity following, worn by Kate Hudson, Rita Ora, and Cate Blanchett both as sleepwear and stylish daywear. At its core, Asceno champions comfort, ease, and versatility, creating pieces that empower women to feel confident and carefree. The brand's philosophy centers on timeless designs that transition effortlessly from day to night, home to holiday. Committed to sustainability, Asceno uses exclusively natural fabrics including organic silk, linen, and cotton, producing in small ethical runs to minimize waste. Their relaxed silhouettes and luxurious materials create what they call 'nonchalant excellence' - sophisticated pieces that feel as good as they look while lasting a lifetime.
