Aniye By is an Italian fashion brand founded in 2000 by designer Alessandra Marchi in Carpi, near Modena. The daughter of Liu Jo founder Vannis Marchi, Alessandra created a brand with a distinctive 'revintage' philosophy - reinterpreting classic retro garments with contemporary flair. Known for its rock soul combined with elegant romanticism, Aniye By has captured the hearts of young women worldwide with its unconventional approach to fashion. The brand's collections are inspired by Marchi's global travels and feature signature elements like tulle dresses, vibrant colors, floral prints, and eccentric designs. With strict Made in Italy production, Aniye By balances aggressive and elegant fabrics, creating pieces that allow women to express different personalities. The brand has gained significant popularity among influencers including Chiara Ferragni and has expanded to include a children's line, representing a natural evolution for this innovative fashion house.