ANINE BING



Style keywords
About the brand
ANINE BING is a global fashion house founded in 2012 by Danish model-turned-entrepreneur Anine Bing and her husband Nicolai Bing. What began as a small collection launched from their garage in Silver Lake, Los Angeles, has evolved into an international brand with retail locations across North America, Europe, Australia, and Asia. The brand blends elements of Scandinavian simplicity with American energy, creating modern wardrobe essentials for women seeking a timeless yet rebellious approach to everyday style. ANINE BING focuses on investment pieces and wardrobe building blocks that transcend seasonal trends. The brand's aesthetic marries classic minimalism with a rock 'n' roll edge, offering everything from supple leather jackets and signature boots to tailored pieces and premium denim. Using thoughtfully sourced, high-quality materials from cashmere to leather to 14k gold, ANINE BING has built a devoted global following and established itself as a respected authority in contemporary fashion.