Shrimps is a London-based fashion label founded by designer Hannah Weiland in 2013, originally launched with a single faux fur coat that would define the brand's signature aesthetic. With Hannah's background in History of Art and Surface Textile Design from London College of Fashion, the brand takes inspiration from the witticisms of modern art and playful engagement with pattern and texture. Initially renowned for colorful faux fur outerwear that brought the material to the luxury sphere, Shrimps gained significant support from animal rights activists like PETA for leading the conversation on cruelty-free fashion. The brand name itself comes from Hannah's childhood nickname, reflecting the joyful and whimsical spirit that permeates the designs. Now offering full ready-to-wear collections and handmade accessories, Shrimps maintains its focus on carefully sourced fabrics that emphasize color, texture, and ethical craftsmanship while challenging traditional luxury fashion norms.