Reformation

Classic Favorite

Trendiness score

58 of 100

Popularity score

100 of 100

1747

Brand fans

188

Product saves

Carolina and 1746 others favorited this brand

Los Angeles

https://thereformation.com

Style keywords

Sustainable

Vintage-Inspired

Feminine

Effortless

Timeless

About the brand

Reformation is a Los Angeles-based fashion brand founded in 2009 by Yael Aflalo, originally starting as a vintage clothing retail shop before expanding into creating original sustainable fashion. The brand was born from Aflalo's mission to prove that sustainability and style can coexist, after witnessing the environmental toll of the fashion industry during a trip to China. Reformation focuses on using eco-friendly materials including recycled fabrics, repurposed vintage clothing, and deadstock materials, while manufacturing primarily in their own sustainable factory in downtown Los Angeles. Known for its effortlessly chic aesthetic, Reformation offers vintage-inspired designs with modern sensibilities, featuring feminine silhouettes and relaxed sophistication. The brand creates timeless, versatile pieces that serve as wardrobe staples rather than chasing fleeting trends. This winning combination of sustainability, style, and inclusivity has made Reformation a favorite among celebrities like Taylor Swift, Kendall Jenner, and Gigi Hadid, while building a loyal following particularly among environmentally conscious Gen Z consumers.

Los Angeles

https://thereformation.com

Instagram

2m followersOpen in app

What people are saying

my favorite skirt so far. The satin is far superior to silk in that it doesn't wrinkle as easily and recovers well when hung so a steamer isn't always needed.

Jan, 2025

LOVE. THIS. TOP. The chest area is lined and it's a thicker material. Highly recommend and will definitely buy in another color. Holds up well after a wash, only a slight shrink.

Jan, 2025

I find that reformation fits true to size (no vanity sizing). My waist measures 27” exactly and so I wear their size 27 jeans and they fit great.

Jul, 2025

ChicFitReview

Is Reformation Good Quality? ... Personally? It's a mixed bag. Their dresses are where they shine most. I've owned a couple of Reformation dresses for over two years now, and the stitching and structure still hold up. Their jeans are decent but not extraordinary compared to premium denim labels. Some tops felt thinner than expected, but nothing was outright “cheap.”

Jun, 2025

ChicFitReview

In one word: yes. Reformation's sizing leans small across the board, especially for fitted dresses and structured tops. I usually size up, and still some items fit like a glove. If you're between sizes, definitely go up.

Jun, 2025

During a sale yes, their linen dresses are worth it. I find the silk hit or miss and I wouldn't waste my money on synthetic materials from them. They used to be great but the quality has tanked the last few years.

Mar, 2025

The quality has fallen so far, I recently purchased a tube top for $128 with a gingham print (it's new on the site) and it feels like tissue paper, made out of some polyester crap.

May, 2025

I'm convinced reformation is some kind of psy ops experiment to see how much they can get women to pay for terrible quality, unoriginal basics if they have really cool marketing.

Mar, 2025

I have admired the brand and its dresses for ages, but she told me that she got a denim dress a while ago that stretched out quickly, looked different to the pictures and went bad in the wash. When she tried to return the dress/get a refund the customer service was incredibly rude.

Mar, 2025

They definitely raised the prices. I bought one of their tee shirts just last week for $38. Then I felt silly because it went on sale this week! I should have waited, right? Nope. I checked the price this week and it was on sale for $43, down from $58.

Nov, 2024

My Eco Closet

While their Ref Jeans denim line legitimately reduces water usage through innovative processes, you should avoid most of their standard clothing lines. The brand still uses a shocking amount of toxic viscose/rayon fabric, releasing carcinogens.

Mar, 2024

I ordered my first ever Reformation dress recently and tissue paper is the exact phrase I would use to describe the quality. I never drop that kind of money on clothes, so I was really surprised at how poor the quality seemed to be.

Sep, 2019

my favorite skirt so far. The satin is far superior to silk in that it doesn't wrinkle as easily and recovers well when hung so a steamer isn't always needed.

Jan, 2025

LOVE. THIS. TOP. The chest area is lined and it's a thicker material. Highly recommend and will definitely buy in another color. Holds up well after a wash, only a slight shrink.

Jan, 2025

I find that reformation fits true to size (no vanity sizing). My waist measures 27” exactly and so I wear their size 27 jeans and they fit great.

Jul, 2025

ChicFitReview

Is Reformation Good Quality? ... Personally? It's a mixed bag. Their dresses are where they shine most. I've owned a couple of Reformation dresses for over two years now, and the stitching and structure still hold up. Their jeans are decent but not extraordinary compared to premium denim labels. Some tops felt thinner than expected, but nothing was outright “cheap.”

Jun, 2025

ChicFitReview

In one word: yes. Reformation's sizing leans small across the board, especially for fitted dresses and structured tops. I usually size up, and still some items fit like a glove. If you're between sizes, definitely go up.

Jun, 2025

During a sale yes, their linen dresses are worth it. I find the silk hit or miss and I wouldn't waste my money on synthetic materials from them. They used to be great but the quality has tanked the last few years.

Mar, 2025

The quality has fallen so far, I recently purchased a tube top for $128 with a gingham print (it's new on the site) and it feels like tissue paper, made out of some polyester crap.

May, 2025

I'm convinced reformation is some kind of psy ops experiment to see how much they can get women to pay for terrible quality, unoriginal basics if they have really cool marketing.

Mar, 2025

I have admired the brand and its dresses for ages, but she told me that she got a denim dress a while ago that stretched out quickly, looked different to the pictures and went bad in the wash. When she tried to return the dress/get a refund the customer service was incredibly rude.

Mar, 2025

They definitely raised the prices. I bought one of their tee shirts just last week for $38. Then I felt silly because it went on sale this week! I should have waited, right? Nope. I checked the price this week and it was on sale for $43, down from $58.

Nov, 2024

My Eco Closet

While their Ref Jeans denim line legitimately reduces water usage through innovative processes, you should avoid most of their standard clothing lines. The brand still uses a shocking amount of toxic viscose/rayon fabric, releasing carcinogens.

Mar, 2024

I ordered my first ever Reformation dress recently and tissue paper is the exact phrase I would use to describe the quality. I never drop that kind of money on clothes, so I was really surprised at how poor the quality seemed to be.

Sep, 2019