Raf Simons

Style keywords
About the brand
Raf Simons is a Belgian fashion designer who launched his eponymous menswear label in 1995, fundamentally reshaping contemporary men's fashion. Beginning as a furniture designer, Simons transitioned to fashion under the mentorship of Linda Loppa from the Antwerp Royal Academy. His brand became renowned for fusing outsider youth culture with traditional menswear, drawing inspiration from diverse sources including punk, new wave, Joy Division, Kraftwerk, and various youth subcultures. Simons pioneered the introduction of feminine styles and skinny fits in an era dominated by baggy silhouettes, creating a minimalist aesthetic that emphasized emotional storytelling through clothing. His collections often featured rebellious themes, with notable shows like "Riot, Riot, Riot" and "Woe Unto Those Who Spit on the Fear Generation" becoming legendary for their militant, youth-focused messaging. The brand maintained a cult-like following for its transgressive approach and postmodern take on fashion, influencing countless designers and defining modern menswear until its closure in 2022 after 27 successful years.












