Raf Simons

Raf Simons brand image
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Trendiness score
50 of 100
Popularity score
Popularity score
78 of 100
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Style keywords

Minimalist
Rebellious
Youth-centric
Avant-garde
Androgynous

About the brand

Raf Simons is a Belgian fashion designer who launched his eponymous menswear label in 1995, fundamentally reshaping contemporary men's fashion. Beginning as a furniture designer, Simons transitioned to fashion under the mentorship of Linda Loppa from the Antwerp Royal Academy. His brand became renowned for fusing outsider youth culture with traditional menswear, drawing inspiration from diverse sources including punk, new wave, Joy Division, Kraftwerk, and various youth subcultures. Simons pioneered the introduction of feminine styles and skinny fits in an era dominated by baggy silhouettes, creating a minimalist aesthetic that emphasized emotional storytelling through clothing. His collections often featured rebellious themes, with notable shows like "Riot, Riot, Riot" and "Woe Unto Those Who Spit on the Fear Generation" becoming legendary for their militant, youth-focused messaging. The brand maintained a cult-like following for its transgressive approach and postmodern take on fashion, influencing countless designers and defining modern menswear until its closure in 2022 after 27 successful years.

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What people are saying

Grailed

The quality and craftsmanship weren't out of this world, but they were always satisfying to wear and collect, with distinctive silhouettes and interesting materials. Above all, the clothes were desirable, and Raf Simons was a master at making a garment that felt both immediate and timeless, like a piece of pop culture from a parallel world.

Jul, 2024

The Cut

Of the many things that have remained consistent about Simons over the years, one is that ability to look at things closely and analyze them.

Nov, 2022

CM Models

Modern proportions, classic constructions and unique, high-quality fabrics designed with the self-confident outsider in mind. Raf Simons fashion is known for its slim, linear silhouettes, which is why women also love to wear one or another piece by the fashion designer.

Apr, 2022

Fantastic Man

He makes fashion that feels both natural and completely new by mixing tailoring with the aesthetics of teenage rebellion.

Nov, 2011

Hypebeast

His ability to reference the past — sci-fi domesticity, a “Body of Work,” schoolboy cues, or his inaugural, introspective collection for the House – may be where the designer's future lies.

Nov, 2022

Hypebeast

His work under the 'Raf Simons' brand is just complete.

Nov, 2022

Reddit

a lot of his graphics just come off very random(like the kind of shit you would see in zara with just random text on it), meaningless(i'm aware there's themes and meaning but it all just comes off pretty surface level to me), and boring.

Sep, 2022

Reddit

also, his silhouettes are just not very intriguing imo. i don't own any raf and there's none that i really would want that much. i think it may be possible that i was diluted by a lot of raf inspired work before i seriously looked into raf giving off the impression to me that he was unoriginal.

Sep, 2022

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