RHODE

Style keywords
About the brand
Rhode is a contemporary fashion brand founded in 2014 by Purna Khatau and Phoebe Vickers, known for its vibrant, travel-inspired aesthetic that captures the spirit of adventure and vacation wear. The brand built its reputation on colorful, playful, and feminine designs featuring bold prints, bright colors, and lightweight fabrics perfect for resort destinations and summer escapes. Rhode's India-inspired design aesthetic, reflecting co-founder Khatau's heritage, became a favorite among celebrities including Selena Gomez, Gigi Hadid, and Kendall Jenner. The brand expanded beyond its mainline collection to include swimwear and collaborated with brands like Superga and LoveShackFancy. Rhode was sold at prestigious retailers including Saks Fifth Avenue and Harrods, establishing itself as a prominent name in contemporary fashion before announcing its closure in 2024 after a decade in business.














