Pitusa

Rising Star

Trendiness score

62 of 100

Popularity score

53 of 100

0

Brand fans

0

Product saves

Miami, Florida, USA

https://www.pitusa.co

Style keywords

beachwear

colorful

bohemian

comfortable

resort

About the brand

Pitusa, pronounced pee-tu-sah, is a female-led fashion brand founded in 2010 by Clara Lago Rashidian in Miami, Florida. The brand name, Spanish for 'cute, funny little girl,' was Clara's childhood nickname given by her father. Starting with just $1,000 and no outside investment, Clara has grown Pitusa into a multimillion-dollar company with global recognition, selling in over 300 stores worldwide and featured in prestigious retailers like Bloomingdales, Saks Fifth Avenue, and Selfridges. Pitusa specializes in high-quality, flattering apparel designed to be 'made to chill' - colorful, comfortable clothing that evokes happiness. The brand draws inspiration from travels around the world and diverse cultures, emphasizing luxurious fabrics like pima cotton from Peru and lightweight gauze cottons from India. With its bright, lighthearted aesthetic, Pitusa creates pieces that seamlessly transition from beach to street, empowering women through wearable art that celebrates femininity and joy.

Miami, Florida, USA

https://www.pitusa.co

Instagram

188k followersOpen in app

What people are saying

Lemon8

Their collection focuses on lightweight materials, perfect for warm weather. The brand prides itself on rich colors, unique patterns, and versatile styles that transition effortlessly from day to night.

Sep, 2025

Pitusa.co

I was a little hesitant to order but this is beautiful. I got the petite & its a perfect length & fit . Its stunning in person I can't wait to wear it on holidays.

Sep, 2025

Pitusa.co

I absolutely love this cover up. It looks amazing fits great and washes well. I get so many compliments!! Highly recommend.

Aug, 2025

Pitusa.co

The dress is fashion and also comfortable.

Aug, 2025

Pitusa.co

This is my fifth Pitusa summer dress I bought and I love it. Very good quality, perfect design, perfect texture, soft and comfortable.

Jul, 2025

Lemon8

Many customers rave about the fit and comfort of these dresses, with an emphasis on their ability to keep you stylish and cool at the beach or during nighttime events.

May, 2025

Lemon8

One standout feature of Pitusa is their dedication to eco-friendly practices and the use of luxurious fabrics like pima cotton and lightweight gauze sourced from Peru and India.

May, 2025

Simply Beach

So light weight. Easy to pack. Glam. Stylish.

Dec, 2024

Gallery Magazine Jersey

For trips abroad or hitting Jersey's shores, make a bold statement this season in one of Pitusa's iconic jumpsuits. Now stocked in a range of electric neon colours at Eclectic boutique, these are super comfy and casual, the perfect cover up to wear over a bikini.

Oct, 2024

Lemon8

The Pitusa dreamy black cutout dress is the ultimate resort core outfit, designed for those sun-soaked days when you want to look chic without the fuss. The dress is lightweight and breathable, making it perfect for strolls through bougainvillea-laden streets or lounging by the pool.

Jul, 2024

Luxury For Less News

Pitusa Beachwear combines the perfect balance of casual and elegant style that is sure to make you stand out on the beach.

Jul, 2024

Luxury For Less News

From flowy dresses to comfortable jumpsuits, each piece is crafted with high-quality materials designed to flatter any body type.

Jul, 2024

Lemon8

Their collection focuses on lightweight materials, perfect for warm weather. The brand prides itself on rich colors, unique patterns, and versatile styles that transition effortlessly from day to night.

Sep, 2025

Pitusa.co

I was a little hesitant to order but this is beautiful. I got the petite & its a perfect length & fit . Its stunning in person I can't wait to wear it on holidays.

Sep, 2025

Pitusa.co

I absolutely love this cover up. It looks amazing fits great and washes well. I get so many compliments!! Highly recommend.

Aug, 2025

Pitusa.co

The dress is fashion and also comfortable.

Aug, 2025

Pitusa.co

This is my fifth Pitusa summer dress I bought and I love it. Very good quality, perfect design, perfect texture, soft and comfortable.

Jul, 2025

Lemon8

Many customers rave about the fit and comfort of these dresses, with an emphasis on their ability to keep you stylish and cool at the beach or during nighttime events.

May, 2025

Lemon8

One standout feature of Pitusa is their dedication to eco-friendly practices and the use of luxurious fabrics like pima cotton and lightweight gauze sourced from Peru and India.

May, 2025

Simply Beach

So light weight. Easy to pack. Glam. Stylish.

Dec, 2024

Gallery Magazine Jersey

For trips abroad or hitting Jersey's shores, make a bold statement this season in one of Pitusa's iconic jumpsuits. Now stocked in a range of electric neon colours at Eclectic boutique, these are super comfy and casual, the perfect cover up to wear over a bikini.

Oct, 2024

Lemon8

The Pitusa dreamy black cutout dress is the ultimate resort core outfit, designed for those sun-soaked days when you want to look chic without the fuss. The dress is lightweight and breathable, making it perfect for strolls through bougainvillea-laden streets or lounging by the pool.

Jul, 2024

Luxury For Less News

Pitusa Beachwear combines the perfect balance of casual and elegant style that is sure to make you stand out on the beach.

Jul, 2024

Luxury For Less News

From flowy dresses to comfortable jumpsuits, each piece is crafted with high-quality materials designed to flatter any body type.

Jul, 2024