La Perla is an iconic Italian luxury lingerie brand founded in 1954 by Ada Masotti in Bologna, Italy. Beginning as a small corset boutique rooted in traditional Bolognese corsetry craftsmanship, the brand quickly evolved into a global leader in luxury intimate apparel. The name "La Perla," meaning "The Pearl," was inspired by the elegant red velvet boxes in which Masotti presented her first creations, symbolizing the precious and refined nature of her designs. Renowned for its exquisite Italian craftsmanship and meticulous attention to detail, La Perla combines traditional artisanal techniques with innovative design to create lingerie that epitomizes elegance and sophistication. The brand has expanded from its corsetry origins to include comprehensive collections of lingerie, swimwear, and loungewear, all crafted from the finest materials including silk and delicate lace. With a distinguished clientele spanning Hollywood stars and supermodels, La Perla continues to set the standard for luxury intimate apparel worldwide, maintaining its position as a symbol of feminine beauty and Italian excellence.