LOULOU DE SAISON

Under the Radar

Trendiness score

50 of 100

Popularity score

53 of 100

Paris, France

https://www.louloudesaison.com

Style keywords

minimalist

timeless

sophisticated

french

essential

About the brand

Loulou de Saison is a Parisian fashion brand founded in 2019 by Creative Director Chloé Harrouche, previously known as Loulou Studio. What began as a personal project to create a wardrobe suited to Harrouche's everyday needs has evolved into a celebrated brand embraced by women worldwide. Named after Chloé's daughter, Loulou de Saison embodies comforting simplicity and the perfect balance of softness and strength. The brand offers a wardrobe of desirable essentials rooted in authentic French simplicity, with collections that masterfully balance contrasts: soft yet powerful, minimalist yet sophisticated, feminine with masculine touches. Using natural fabrics carefully sourced from Europe and Mongolia, each piece is crafted in collaboration with longstanding partners and artisans in France, Italy, Mongolia, and Portugal. Loulou de Saison's philosophy centers on creating timeless, meaningful design that serves as 'soft armor' for everyday life, highlighting the ease and strength of the women who wear it.

Paris, France

https://www.louloudesaison.com

Instagram

114k followersOpen in app

What people are saying

Who What Wear

I love LouLou studio for Parisian-inspired pieces that feel elegant but also fresh...This jumper is impossibly comfy and probably the softest I tried on for this story. It's made from 100% pure cashmere, and boy does it show.

Sep, 2025

InStyle

When dress codes keep us from wearing the skimpiest pieces in our closets, this skirt from Loulou Studio is the answer. It's a light and airy midi with a pintucked waist. The silk-cotton blend makes it breathable, moisture-wicking, and temperature-regulating. In short, it's supremely comfortable, no matter how hot it is.

Jul, 2025

Harper's BAZAAR

High-quality but still affordable, Loulou Studio has long been a favourite when it comes to knitwear, but the brand doesn't just do cosy well.

Mar, 2025

Harper's BAZAAR

Drama meets ladylike refinement in this floor-length duster. With its old-world charm, it's a statement piece for winter's most elegant moments.

Jan, 2025

Editorialist

I like to think of my creations as soft armors, giving women an intimate confidence.

Jan, 2025

I like Loulou studio and Lisa Yang. I think merino is a better option for fast fashion. It's a cheaper material so brands are more likely to be able to offer a decent quality within their price range.

Nov, 2024

Who What Wear

The cut is slightly cropped with a boxy silhouette, which is not good if you're particularly tall, but still incredibly chic.

Sep, 2025

Who What Wear

I love LouLou studio for Parisian-inspired pieces that feel elegant but also fresh...This jumper is impossibly comfy and probably the softest I tried on for this story. It's made from 100% pure cashmere, and boy does it show.

Sep, 2025

InStyle

When dress codes keep us from wearing the skimpiest pieces in our closets, this skirt from Loulou Studio is the answer. It's a light and airy midi with a pintucked waist. The silk-cotton blend makes it breathable, moisture-wicking, and temperature-regulating. In short, it's supremely comfortable, no matter how hot it is.

Jul, 2025

Harper's BAZAAR

High-quality but still affordable, Loulou Studio has long been a favourite when it comes to knitwear, but the brand doesn't just do cosy well.

Mar, 2025

Harper's BAZAAR

Drama meets ladylike refinement in this floor-length duster. With its old-world charm, it's a statement piece for winter's most elegant moments.

Jan, 2025

Editorialist

I like to think of my creations as soft armors, giving women an intimate confidence.

Jan, 2025

I like Loulou studio and Lisa Yang. I think merino is a better option for fast fashion. It's a cheaper material so brands are more likely to be able to offer a decent quality within their price range.

Nov, 2024

Who What Wear

The cut is slightly cropped with a boxy silhouette, which is not good if you're particularly tall, but still incredibly chic.

Sep, 2025