KITRI is a London-based contemporary womenswear label founded in 2017 by Haeni Kim, a former ballet dancer who moved from Korea to the UK as a teenager. Born out of the frustration of not being able to find well-made wardrobe staples and fresh designs at accessible price points, KITRI was named after the feisty, playful heroine from the classical ballet "Don Quixote." The brand fills the gap between fast fashion and expensive contemporary labels, offering what they call "fresh fashion." KITRI creates bold, elegant, and playful pieces featuring colorful clothes in lively prints and strong silhouettes that don't break the bank. Known for producing limited quantities of each design, the brand has become a cult favorite among fashion enthusiasts and a go-to for wedding guest dressing. With midi dresses typically priced around £145 and a focus on design-led, high-quality pieces at high street prices, KITRI has successfully carved out a loyal following with its authentic, personality-driven collections.