GOEN.J is a South Korean womenswear label founded by designer Goen Jong in Seoul in 2012. After studying lingerie design at ESMOD Seoul and graduating from Paris' prestigious Studio Berçot, Jong won the second season of Project Runway Korea in 2010, which led to the launch of her eponymous ready-to-wear line. Drawing inspiration from her seven years living in Paris, Jong's debut collection quickly caught international attention. The brand embodies a distinctive aesthetic that combines romantic and architectural elements, presenting a juxtaposition of refined romanticism with structural silhouettes. Jong is particularly known for reinterpreting familiar garments into modern, feminine designs that balance contrasting shapes with dynamic details. GOEN.J achieved remarkable international success without traditional marketing or runway shows, purely through design excellence. The label is now carried by prestigious retailers including Net-a-Porter, Selfridges, Bergdorf Goodman, and Barneys, and won the 2017 12th SFDF Awards, establishing itself as one of Korea's representative global fashion brands.