DEADWOOD

Under the Radar

Trendiness score

52 of 100

Popularity score

39 of 100

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Stockholm, Sweden

https://www.deadwoodstudios.com

Style keywords

Upcycled

Biker

Post-apocalyptic

Counter-culture

Patchwork

About the brand

DEADWOOD is a Swedish fashion brand founded in 2012 by Carl Ollson and Felix von Bahder, who met while working in a jeans shop in Stockholm. What began as a vintage store on Mosebacke evolved into a pioneering sustainable fashion label that introduced upcycling before it became mainstream. The brand creates high-quality leather jackets and garments using post-consumer waste, deadstock materials, and factory offcuts, proving that conscious fashion can be cool. DEADWOOD's design language pays homage to resilience and ingenuity, celebrating the ability to mend what's broken and find beauty in everyday objects. Their aesthetic injects post-apocalyptic elements into iconic garments worn by rebels who shaped music, art, and democracy. With patchwork techniques and a commitment to circularity, DEADWOOD serves as an antidote to fast fashion while maintaining its counter-culture identity. The brand regularly showcases at Copenhagen Fashion Week and continues expanding its sustainable approach to premium fashion.

Stockholm, Sweden

https://www.deadwoodstudios.com

Instagram

34k followersOpen in app

What people are saying

Good On You

It produces long-lasting products.

Oct, 2025

ReRobe

Some of these smaller brands defining the future of Scandi style include for example Deadwood Studios, Leoni, Past Tense, Studio Constance, Séfr, Blankens, Rave Review, Bite Studios, and PHI Atelier.

Oct, 2025

JTDapper Fashion Week

Founded as the offspring of their cult vintage store in Stockholm, the brand began as a project of reworking vintage garments. From there Deadwood refined their methods, offering a range of products from upcycled deadstock leather. Today the collections feature an array of eye-opening materials. Dedicated to keeping the collections made from rescued waste- and innovative next-gen materials, Deadwood is preparing for an unexpected tomorrow.

Aug, 2025

Esquire

And Deadwood's Denver puffer uses recycled PET bottles to form its warming filling.

Apr, 2025

Good On You

It uses a medium proportion of lower-impact materials including recycled materials.

Oct, 2025

Vogue Scandinavia

Alongside Rave Review, Swedish labels Deadwood, Cmmn Swdn, Filippa K, plus the Swedish School of Textiles, are returning to the show and presentation schedule.

Aug, 2025

Good On You

[On People/Labor practices] Unfortunately, Deadwood does not publish sufficient information.

Oct, 2025

Good On You

It produces long-lasting products.

Oct, 2025

ReRobe

Some of these smaller brands defining the future of Scandi style include for example Deadwood Studios, Leoni, Past Tense, Studio Constance, Séfr, Blankens, Rave Review, Bite Studios, and PHI Atelier.

Oct, 2025

JTDapper Fashion Week

Founded as the offspring of their cult vintage store in Stockholm, the brand began as a project of reworking vintage garments. From there Deadwood refined their methods, offering a range of products from upcycled deadstock leather. Today the collections feature an array of eye-opening materials. Dedicated to keeping the collections made from rescued waste- and innovative next-gen materials, Deadwood is preparing for an unexpected tomorrow.

Aug, 2025

Esquire

And Deadwood's Denver puffer uses recycled PET bottles to form its warming filling.

Apr, 2025

Good On You

It uses a medium proportion of lower-impact materials including recycled materials.

Oct, 2025

Vogue Scandinavia

Alongside Rave Review, Swedish labels Deadwood, Cmmn Swdn, Filippa K, plus the Swedish School of Textiles, are returning to the show and presentation schedule.

Aug, 2025

Good On You

[On People/Labor practices] Unfortunately, Deadwood does not publish sufficient information.

Oct, 2025