AGENT PROVOCATEUR

Classic Favorite

Trendiness score

55 of 100

Popularity score

86 of 100

0

Brand fans

0

Product saves

London, England

https://www.agentprovocateur.com

Style keywords

Provocative

Luxury

Daring

Sensual

Punk

About the brand

Agent Provocateur is a British luxury lingerie brand that revolutionized the intimate apparel industry since its founding in 1994. Created by Joseph Corré (son of punk icon Vivienne Westwood and Malcolm McLaren) and Serena Rees, the brand opened its first boutique in London's Soho district with a radical vision: to design lingerie that empowers women rather than simply appealing to the male gaze. Known for its provocative, high-end designs that blend punk heritage with sophisticated sensuality, Agent Provocateur quickly gained recognition for its daring aesthetic and boundary-pushing marketing campaigns. The brand's controversial advertisements featuring celebrities like Kate Moss, Kylie Minogue, and Maggie Gyllenhaal became legendary in fashion history. Under creative director Sarah Shotton since 2010, Agent Provocateur continues to challenge conventions while maintaining its commitment to fearless femininity, luxurious craftsmanship, and empowering women to embrace their sensuality through beautifully designed intimate wear.

London, England

https://www.agentprovocateur.com

Instagram

1m followersOpen in app

What people are saying

ELLE

The clue is in the name when it comes to this brand: it's provocative, alluring and overtly sexy, embracing and owning sexuality while celebrating the female form.

Oct, 2025

ELLE

Talking of bodies, we're pleased to see that the brand has recently stepped up its game diversity-wise, too, with models of different shapes and sizes on the site.

Oct, 2025

Harper's BAZAAR

Lingerie should always make you feel empowered—it's your secret (well, most of the time!) under-armor.

Aug, 2024

Harper's BAZAAR

The lingerie label is renowned for its luxurious and provocative designs and is synonymous with bold colors, high-quality materials, and meticulous craftsmanship, blending sensuality with style.

Aug, 2024

LUDIS

Far more than a question of aesthetics, wearing lingerie by Agent Provocateur is an emancipatory experience for many women. The brand encourages everyone to embrace their own sensuality and use these pieces as a way to build self-confidence.

Jun, 2024

Agent Provocateur: Most pieces are great quality, some aren't. Strange sizing. I love the variety in designs. Some pieces are way too overpriced, imo.

Mar, 2025

I've purchased a few sets from them over the course of a year or two. In nearly all other brands of lingerie/bra sizes in general I am a 32A. However with AP's sizing I barely fit in the loosest hook in a 34A. I'm starting to think I might even fit better in a 34B in their brand.

Mar, 2025

Do NOT buy online. They let me sit on a 1500eur item that was never worn due to wrong size.

Dec, 2024

ELLE

The clue is in the name when it comes to this brand: it's provocative, alluring and overtly sexy, embracing and owning sexuality while celebrating the female form.

Oct, 2025

ELLE

Talking of bodies, we're pleased to see that the brand has recently stepped up its game diversity-wise, too, with models of different shapes and sizes on the site.

Oct, 2025

Harper's BAZAAR

Lingerie should always make you feel empowered—it's your secret (well, most of the time!) under-armor.

Aug, 2024

Harper's BAZAAR

The lingerie label is renowned for its luxurious and provocative designs and is synonymous with bold colors, high-quality materials, and meticulous craftsmanship, blending sensuality with style.

Aug, 2024

LUDIS

Far more than a question of aesthetics, wearing lingerie by Agent Provocateur is an emancipatory experience for many women. The brand encourages everyone to embrace their own sensuality and use these pieces as a way to build self-confidence.

Jun, 2024

Agent Provocateur: Most pieces are great quality, some aren't. Strange sizing. I love the variety in designs. Some pieces are way too overpriced, imo.

Mar, 2025

I've purchased a few sets from them over the course of a year or two. In nearly all other brands of lingerie/bra sizes in general I am a 32A. However with AP's sizing I barely fit in the loosest hook in a 34A. I'm starting to think I might even fit better in a 34B in their brand.

Mar, 2025

Do NOT buy online. They let me sit on a 1500eur item that was never worn due to wrong size.

Dec, 2024